To facilitate transformation and upgrading of Chinese manufacturing enterprises and look for positive force in Chinese manufacturing, the School of Management Zhejiang University initiated and organized the Beauty of "Made in China" High-level Forum with Made-in-China.com on July 10, 2014 in Hangzhou. Prof. WU Xiaobo, Dean of the School, and XU Bo, Vice President of Made-in-China.com addressed the audience on behalf of the organizers. EMBA alumni of the School also attended the Forum as guest speakers: WANG Shuifu, Chairman of Xizi United Holding Co., Ltd., MAO Shaorong, CEO of HangYang Co.,Ltd., and MAO Lei, CEO of Ningbo Yongxin Optics Co.,Ltd.

In his speech, Prof. WU Xiaobo said that the contribution of manufacturing shall not be only judged by GDP. Presently, China is in a critical period, and the core competitive power of the state is still mainly represented by the manufacturing industry. He also said we need to promote and encourage a positive and healthy mentality to think about the value of our businesses, so that the beauty of manufacturing would emerge.

Mr. WANG Shuifu believed that the time of Beauty of "Made in China" would come with 4 "comings": firstly, the times when culture leads economy is coming; secondly, the times when high-end manufacturing is coming; thirdly, the times when quality prevails is coming; fourthly, the times when wisdom leads capital is coming. Mr. MAO Shaorong shared his idea of 3 representative stages in manufacturing. The first stage is imitation and self-development, the second is improvement after import and digestion; the third is innovation and research. The company needs to make transformations not only in its technology but also in its business model and management. In the end, the speakers had a round table discussion and communicated with the audience.