Zhejiang University School of Management

Undergraduate Programs

Our four-year undergraduate programs apply innovative pedagogical methods to expose you to state-of-the-art management knowledge and the latest tools and techniques. Expand your horizons and potential by participating in our range of experiential learning activities, which include on-site visits, case competitions, and internships.

Our students are top-ranking high school graduates

top 0.3%

nationwide

top 0.5%

in Zhejiang Province

Curriculum

Business Administration

Accounting

Information Management and
Information Systems

Overview

The Business Administration program offers a comprehensive understanding of the complex interplay between business functions and management processes. The dynamic courses cover key topics in management complemented by a focus on specific functions such as marketing, human resources, and operations management. In addition, the program helps you build critical thinking skills, enabling you to analyze complex business problems from multiple perspectives.

Fundamental Courses

Fundamentals of Management Mircoeconomics (A) Social Psychology（EN） Accounting Macroeconomics (A) Probability and Mathematical Statistics Economic Law

Core Courses

Organizational Behavior Strategic Management Financial Management Management Communication Ethics and Social Responsibility Innovation Management Human Resource Management（EN） Managerial Statistics Operation Management Leadership Development Research Methods in Management International Business Entrepreneurial Management Econometrics Introduction to Management Philosophy Consumer Behavior Project Management Frontiers in Management Studies Big Data and Business Intelligence Introduction to Management Philosophy

Elective Courses

Applied Operations Research Ⅰ(EN) Management Writing Personnel Selection and Assessment Management Decision Making Performance Management Business Model Design and Innovation Performance Management Business Model Design and Innovation Managerial Accounting Modelling and Optimization for Supply Chain System Marketing Planning Brand Building and Management Corporate Culture Innovative Development of the Culture and Tourism Industry Digital Marketing

Practice Courses

Understanding Business Administration Practice Business Internship and Labor Practice Analysis of Chinese and Foreign Management Practices

Personalized Courses

Management Information Systems（EN） Introduction to Experimental Research Consumer Information Processing and Decision Making New Generational Social Media Marketing China Tourism and Chinese Tourists Service Marketing Consumer Neuroscience Multi-agent System Modelling Financial Statement Analysis Advertising Design Thinking

Overview

Our Accounting program builds a broad understanding of contemporary economics, and the role played by accounting and finance. In addition, you will learn how organizations manage financial information for internal and external purposes. Throughout the program, you will build solid technical and analytical skills, readily transferable to your career in accounting or other sectors.

Fundamental Courses

Fundamentals of Management (EN) Microeconomics (A) Accounting Political Economics Macroeconomics (A) Probability and Mathematical Statistics Financial Management Economic Law

Core Courses

Marketing Management Communication (EN) International Business (EN) Organizational Behavior Ethics and Social Responsibility Leadership Development (EN) Innovation Management (EN) Managerial Statistics (EN) Intermediate Financial Accounting I Strategic Management (EN) Research Methods in Management Intermediate Financial Accounting II Tax Law and Tax Planning Introduction to Management Philosophy Managerial Accounting Auditing Investment Entrepreneurship Management Financial Statement Analysis Business Analytics and Research Accounting Theory and Literature Review

Elective Courses

Design Thinking (EN) Corporate Governance and Internal Control Econometrics (EN) Investment Banking Management Advanced Financial Management Advanced Financial Accounting Merger and Acquisition Portfolio Analysis Strategic Cost Management Accounting Case Analysis and Decision Making

Overview

In this program, you will be prepared to address business and management challenges that face any organization in a quantitative, evidence-based way. The program combines the study of general management and business analytics concepts in an interdisciplinary approach that you will be equipped with in-depth knowledge and practical skills to thrive in a fast-growing sector.

Fundamental Courses

Fundamentals of Management (EN) Microeconomics (A) Accounting Political Economics Macroeconomics (A) Probability and Mathematical Statistics Economic Law

Core Courses

Management Communication Introduction to E-Business International Business (EN) DFS and Database Technology Management Information Systems (EN) Organizational Behavior Ethics and Social Responsibility Applied Operations Research Leadership Development (EN) Innovation Management Data Structure Managerial Statistics (EN) Operations Management Strategic Management (EN) Research Methods in Management Enterprise Resource Planning Data Mining and Machine Learning Introduction to Management Philosophy Telecommunication and Computer Networks Big Data Information System Analysis and Design

Elective Courses

Social Media and Social Network Analysis Discrete Mathematics and Its Applications Design Thinking (EN) Introduction to Experimental Research Unstructured Data Analysis and Application Econometrics (EN) Managerial Accounting Project Management Supply Chain Simulation and Optimization Soft Computing and Decision Making Web Design and Development Multi-agent System Modelling Data Analysis and Visualisation Innovative E-Commerce and Data-based Operations

Overseas Experiences

Exchanges

We offer exchange opportunities through partnerships with quality business schools around the world

Asia

Almaty Management University

Asia University

Chang Jung Christian University

Chengchi University

Chulalongkorn University

City University of Hong Kong

Institute of Management Sciences,Peshawar

KAIST

Korea University

Kyushu University

National University of Singapore

Singapore Management University

Singapore University of Technology and Design

Sun Yat-sen University

Sungkyunkwan University

Taiwan University

Tel Aviv University

The Chinese University of Hong Kong

The Hong Kong Polytechnic University

Waseda University

Oceania

Monash University

The University of Sydney

North America

McGill University

Queen's University

Rutgers, The State University of New Jersey

Tulane University

University of California, Los Angeles

University of California, Berkeley

Europe

BI Norwegian Business School

Burgundy School of Business

Center for European Economic Research

Eindhoven University of Technology

emlyon Business School

ESCP Europe

ESSEC Business School

Free University of Brussels

Ghent University

Hanken School of Economics

IEDC-BLED School of Management

IPAG Business School

KU Leuven

Loughborough University

Ramon Llull University

School of Management Fribourg

SKEMA

Technical University of Munich

Tilburg University

University of Barcelona

University of Cambridge

University of Groningen

University of Lausanne

University of Leeds

University of Porto

Short-term Immersions

Discover academic enrichment through intensive coursework and intercultural experience

Global Immersion Program @Cambridge

A 10-day immersive experience at Cambridge. Top professors and senior lecturers from the University of Cambridge present cutting-edge research and thought-provoking views on topics of interest. Meanwhile, your Cambridge-based academic supervisor leads you through summarizing and discussing lectures to add extra value to the program. This program is interspersed with uniquely British experiences such as afternoon tea and art trips to museums to complete an extraordinary opportunity.

2026 Design Thinking Workshop @SUTD

From January 19 to 28, 2026, students from Zhejiang Universitys School of Management completed a ten-day "Design・AI" exchange at the Singapore University of Technology and Design (SUTD), combining theoretical learning, robotics programming, and project competitions.

Students explored SUTDs human-centric campus and built teamwork through the Marshmallow Challenge. They mastered problem-solving methodologies and block-based robotics programming, developing navigation and recognition functions with sensors and cameras. In the AI System Development Competition for hotel room cleaning inspection, teams delivered operational prototypes from concept to completion.Student teams designed innovative "AI + Robotics" solutions: an invasive plant elimination robot for ecological preservation, a disaster relief robot with search and supply capabilities, and a floating debris collection robot for urban waterways. These projects addressed Singapores urban needs while demonstrating social responsibility.

Through cross-cultural collaboration, the programme not only sharpened students technical expertise and global outlook, but also cultivated a new generation of innovative, globally-minded professionals ready to make their mark on the international technology stage.

Innovation & Entrepreneurship Summer School

In this joint program, you will generate new ideas through workshops, field trips, company visits, and cultural tours. It is hosted alternately by ZJUSOM, Taiwan Chengchi University, and Hong Kong Polytechnic University to enhance exchange and connection between the partner institutions.

Student Life

Enjoy the vibrant community of ZJUSOM and Hangzhou.

Join a Club

Choose from student associations within the School and across ZJU.

Your Community

Make friends and form communities. ZJU hosts a series of fun on-campus events where students can come together to relax and enjoy themselves.

Life at ZJU

Make the most of your time at ZJU with the support of the Student Affairs & Career Development Office.

Future Success

With outstanding advising and career resources, ZJUSOM can help you find and shape your future success

Career Services

ZJUSOM offers outstanding career resources and one-to-one counseling sessions to help you define your career goals, refine your CV and cover letters, enhance your interview technique, and assess job offers.

Professional Experience

The Student Affairs & Career Development Office provides a range of internship resources to help you secure placements and part-time or full-time employment upon graduation. You will also be encouraged to participate in business competitions to broaden your professional experience and discover new talents.