Seminars topic:  This study compares AI models built in different cultural contexts—ChatGPT (U.S.) and ErnieBot (China)—to examine how cultural biases manifest in their outputs. It further tests how cultural alignment between human users and AI models influences collaborative creative performance and the underlying psychology. Across experiments and field studies, when users’ cultural backgrounds align with a model’s, users report higher usefulness in solutions for local (but not global) tasks, driven by greater flow. The findings highlight the importance of cross-cultural AI literacy to improve interactions and support more effective global AI integration.

Scholars Background:  Prof. Roy CHUA is Lee Kong Chian Professor of Organisational Behaviour & Human Resources at Singapore Management University, where he also serves as Associate Dean for Post-Experience Postgraduate Programmes and is a ResWORK Fellow.

Time and Location:  November 19, 2025, 10:00–11:30, Room A723, School of Management

Language: EN

Host: Qiongjing Hu