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Platform Strategy and Entrepreneurship
2025-05-08

Scholars Background: Professor Michael A. Cusimano is a prominent figure in the global management community and an esteemed professor of management at the MIT Sloan School of Management. He has achieved remarkable success in strategic management, technological innovation, and various other fields. Professor Cusimano has authored 14 books, including the notable work "Microsofts Secrets," which explores the corporate culture, technology strategy, and market expansion tactics that have contributed to Microsoft’s success. This book has sold approximately 150000 copies and has been translated into 14 languages, earning it the reputation of a "standard reference book for the computer industry" and a "must-read." In addition, he co-authored the book "Strategic Rules: Five Eternal Lessons from Bill Gates, Andy Grove, and Steve Jobs," which has been translated into 18 languages and widely distributed around the world. Professor Cusimano is also a pioneer in the research of "platform economics," where he highlights essential concepts such as "network effects" and "ecological synergy." His research in this area has been extensively cited. He was awarded the 2019 Abbie Griffin High Impact Award in recognition of his influential paper published in the Journal of Product Innovation Management. In the realm of business education, his courses, such as "Platform Strategy and Entrepreneurship," are highly regarded by both students and corporate executives. Through his contributions to cutting-edge theories and practical guidance for the academic and business communities, he has also nurtured countless elite talents in the field of management.

Time and Location: May 8, 2025 | 10:00-11:30 (GMT+8), Room A823 (School of Management)

Language: ENG

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