Private economy in Zhejiang experienced rapid development in the past 30 years; private companies, especially family businesses will be faced with succession challenges in the next few years. Whether those second generation entrepreneurs would be prepared and successfully carry on the business is an important task for promoting transformation and upgrading of private economy and sustainable development.
The NexGen Program, an EMBA program for the next generation of Zheshang, which is jointly initiated by School of Management of Zhejiang University and FAW Volkswagen-Audi, held its opening convocation ceremony in Zijingang Campus on March 28th, 2014.
Through years of experience, ZJU EMBA has accumulated distinctive disciplinary advantages in family business. The research team has conducted numerous research projects in family business transition, and its internationalization and succession.
Incorporating the advantages of university, government sectors and companies, the NexGen program is aimed at facilitating the next generation Zheshang to be leaders with global perspective, innovative capability, entrepreneurial spirit and social responsibility.
Most of the participants were born in the late 1970s. SUN Junwen, Chairman of Zhejiang Tongxing Technology Co. Ltd said he was very excited about this program, and looking forward to the study tour to Audis German headquarter. Another participant MAO Yingying, Managing Director of Fenghua Hawks Automatic Equipment Limited Company, said that the competition in his industry was very fierce; he took part in this EMBA program in hope that he could find new direction for transforming his own business.
Top professors from Zhejiang University, Tsinghua University, Peking University as well as professors from Harvard, Stanford, Yale, MIT, Cambridge, Oxford, INSEAD, and HEC Paris would be invited as lecturers. Besides, owners of top brands and companies, such as FOTILE group, New Hope Group, SOHO China, Wahaha Group, Rockefeller Group etc. will also meet with participants and share their experiences.
