The Teaching Case “YC Company: Decreasing Profit Margin in Overseas Market,” co-authored by Associate Professor ZHUO Jun, Mark Greeven, and two students from School of Management was included in Emerald Emerging Markets Case Studies (EEMCS) as a result of their participation in the first China-focused Case Writing Competition. It was also the first time that Emerald Publishing partnered with University of Chinese Academy of Sciences (UCAS) to hold such a competition specifically designed for the Chinese market.

EEMCS is an online collection of peer-reviewed case studies, which aims at offering high-quality teaching cases with local insight and global relevance.