Speaker’s Introduction: Prof. SUN Yehong is a professor, doctoral supervisor, and Deputy Dean at the School of Tourism, Beijing Union University. Her main research areas include rural tourism, heritage tourism, tourism resource development and planning, agricultural cultural heritage, and ecological conservation. She was a visiting scholar at the University of Nebraska-Lincoln and Texas A&M University in the United States.

Prof. Sun has led over 30 national, ministerial, and provincial-level projects under the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, and various enterprises and organizations. She has authored and co-authored over 100 domestic and international academic papers and has published multiple books (including translations).

Her achievements include receiving the "Global Important Agricultural Heritage Systems" Scientific Research Contribution Award from the United Nations Food and Agriculture Organization (FAO) and three national awards from the Ministry of Culture and Tourism for outstanding research in cultural and tourism studies.

Time and Location: 10:00 AM (GMT+8), Room A523 (School of Management)

Language: Chinese