Speaker’s Introduction: Xiang Guopeng, Dean, Professor and Doctoral Supervisor of the School of Tourism and Urban Rural Planning, Zhejiang Technology and Business University. He has led 4 projects funded by the National Natural Science Foundation and nearly 20 provincial and ministerial-level scientific research projects, published over 100 articles in journals such as Journal of Travel Research, Management World, Nankai Management Review, Scientific Research, Management Review and Geographic Science. 10 of these papers have been fully adopted by the National Peoples Congress and 6 monographs have been published. He has received several academic awards at provincial and ministerial levels. His research focuses on cultural and tourism innovation and entrepreneurship, digital tourism and rural tourism destinations.

Time and Location: 15:15 PM (GMT+8), Room A723 (School of Management)

Language: Bilingual (Chinese and English)