Workshop’s Topic: When I started as a research assistant 20 years ago, insiders let me in on an open secret: self-report scales of collectivism "don’t work." For example, the US regularly scores more collectivistic than Japan (Oyserman et al., 2002). The idea that East Asia is more collectivistic than the West? A meta-analysis found that East-West differences were "no different from flipping a coin" (Heine, 2002). Sure sounds like a problem! The field responded. People published papers. Most responses blamed self-report methodology. I’ll argue that the reason is we were measuring the wrong idea of collectivism. If we measure the right idea of collectivism, we can measure cultural differences in collectivism reliably will share data from my project testing 16,237 people from 100 cultures around the world.

Time and Location: 15:00-16:30 PM (GMT+8), Room A523 (School of Management)

Language: English