On December 7th, the formal logo for the 40thAnniversary of School of Management Zhejiang University was officially unveiled at the 2ndannual global alumni meeting of ZJU-SOM. The logo uses seal as the iconic theme, which is a symbol of traditional Chinese culture, within "business school in university", "business+" talent development ecosystem and other concepts of profound implications.

Logo for the 40thAnniversary of ZJU-SOM

This logo reflects the academic appeal of a future-oriented school of management rooted in China, which is a symbol of integrity and also a demonstration of self-confidence. The logo has integrated the elements of Chinese classical culture and Chinese management wisdom. SOM, as the abbreviation of School of Management, is combined with ZJU for Zhejiang University, representing that relying on Zhejiang University, the School of Management is committed to becoming a school of management in the university. The letter "U" also represents an inclusive, upward and universal development platform and "business+" talent development ecosystem. The number "40", designed from the three letters of "ZJU", means all about being more mature, firm and persistent.