I
Engaged leaders. Global entrepreneurs. Embracing. Digital world.
TE
N O
V
A
EXP
LORE
Welcome to our intensive but stimulating summer program and explore the most entrepreneurial region of China. You will unlock different facets of knowledge sets targeting entrepreneurship in digital world, and find fascination and uniqueness of Hangzhou, a city that Marco Polo called “the finest and the most splendid in the world.”
Dr. WANG Liang is an associate professor of Tourism and Hotel Management. Her current research interests include eTrust in tourism and data-driven tourist behavior analysis. She is also a close observer of the situation of information communication technologies in the tourism industry, providing consultancy services to tourism organizations.
WANG Liang
Program Director, Associate Professor, ZJU-SOM
Dr. GUO Bin is a professor of Innovation Management and Strategy. He is also the head of the Department of Innovation, Entrepreneurship and Strategy. His teaching and research interests are in the areas of innovation management and innovation strategy.
GUO Bin
Professor, ZJU-SOM
Dr. ZHENG Gang is a professor of Innovation, Entrepreneurship and Strategy. His research interests include innovation and change management, strategic management of technology, innovation, etc. He also serves as a consultant and a trainer in the fields of technology and innovation management.
ZHENG Gang
Professor, ZJU-SOM
Dr. SHEN Rui is a ZJU 100-Young Professor of Innovation, Entrepreneurship and Strategy. Her research interests are broadly in entrepreneurship, venture capital and firm innovation areas. Her research has been published in journals such as Journal of Business Ethics, Management and Organization Review, IEEE Transactions on Engineering Management, and Nankai Business Review.
SHEN Rui
ZJU 100-Young Professor, ZJU-SOM
Dr. SUN Yixia is a ZJU 100-Young Professor of Marketing. Her research mainly focuses on consumer behavior, such as consumer information processing, consumers' collecting behavior, effect of ritual on consumption, consumers' buying behavior of private products, and effects of technology on consumer behavior. Her research has been published in UTD24/FT50 top-ranking journals such as Journal of Marketing Research and Journal of Consumer Psychology.
SUN Yixia
ZJU 100-Young Professor, ZJU-SOM
Dr. ZHANG Zheng is a ZJU 100-Young Professor of Service Science and Operation Management. His primary research interests lie at the intersection of operations research and healthcare. The overarching goal of his research agenda is to develop the computational methods needed to help organize healthcare operations and improve precision medicine.
ZHANG Zheng
ZJU 100-Young Professor, ZJU-SOM
Dr. LIU Tao is a ZJU-100 Young Professor of Marketing. His research mainly focuses on consumer neuroscience, neuroentrepreneurship, as well as cultural consumption.
LIU Tao
ZJU-100 Young Professor, ZJU-SOM
Dr. HUANG Can is a professor of Innovation and Intellectual Property Management. His research interests include innovation management, intellectual property right and science and technology policy. He is executive deputy director of National Institute for Innovation Management and co-director of Institute for Intellectual Property Management at ZJU-SOM. He has undertaken over 20 research projects fund by government institutes and well-known enterprises.
HUANG Can
Professor, ZJU-SOM
Dr. YE Shun is an assistant professor of Tourism and Hotel Management. His research interests include rural tourism entrepreneurship, sharing economy, and micro-level tourism demand analysis. He also has professional experience in tourism planning and hotel management consulting.
YE Shun
Assistant Professor, ZJU-SOM
Dr. MA Shihan is a ZJU 100-Young Professor of Tourism Management. His research concentration is big data analysis in tourism, regarding tourist perception, behavior, mobility pattern and destination marketing opportunities through big data mining and technology application.
MA Shihan
ZJU 100-Young Professor, ZJU-SOM
Dr. HUANG Ying is a professor of Finance, Director of ZJU Capital Market Research Center (ZJU-CMRC) at Zhejiang University. Previously, she has served on the faculties of Northern Kentucky University, Manhattan College, Lake Forest College and Queens College in the US. Her main research interest lies in financial management, corporate governance, fund management and China’s financial markets.
HUANG Ying
Professor, ZJU-SOMAgenda
| June 17 | • Orientation • Decoding the Rising of Chinese Internet Firms |
| June 18 | • Innovation & Entrepreneurship in China • Exploring Entrepreneurial Opportunities in China • Capturing Growth in China – Chinese Consumer DDL for Grouping! |
| June 19 | Start your project |
| June 20 | Start your project |
| June 21 | • Digital Governance of Smart Cities in a Big Data World: The Case of City Brain, Hangzhou • Go around Hangzhou with a Mobile Phone |
| June 22 | • Financing the Digital Transformation |
| June 23 | • Digital Countryside in China – Development, Changes and Opportunities • Meet Our Alumnus – An Entrepreneur in Hangzhou |
| June 24 | • Digital Healthcare in China |
| June 25 | • Transforming China’s IP System to Stimulate Innovation • Craft a Better Future – Commitment from Zhongce Rubber Group |
| June 26 | Group project |
| June 27 | Group project |
| June 28 | • Social Media in China |
| June 29 | DDL for Submiting your Group Project! |
| June 30 | • Group Project for Peer Review |
| July 1 | • Group Project for Peer Review |
| July 2 | • Final Presentation |
Voice Out Loud
Freely leave your thoughts and questions HERE！
Contact Us
Email: internationalsom@zju.edu.cn
Tel: +86 571 88208867
FEE
AND
APPLY
